With the increase in social media usage booming in the past decade, more and more businesses have had a presence online. This has given way to many variations of online marketing from simply having another place where you can advertise your business’s services to a place where your customer service can easily connect with customers who are having issues. With how easy it is to comment on other people’s posts and how easy it is to spread untrue rumours about businesses, there is a certain risk that comes with putting your business on an online platform. There are people who are up to no good and will seek to actively defame your business.
In some cases, people will make defamatory remarks about your business simply because they find it entertaining to see what will happen. Other people might be active business competitors who want to remove competition in their field. There are some people who might be mad at your business for some reason and wish to bring it down. No matter what the reason is, if you have been receiving defamatory statements about your business online, there’s a good chance you have the grounds to demand an apology and even compensation. Thankfully, there are people who can help you understand how to sue for defamation.
What Is Defamation?
As the name might suggest, defamation is when someone, or a group of people, actively try to bring down your business by ruining your reputation. This can include remarks that are designed to actively harm your business’s image or brand, as well as remarks that are made to the audience of your business. Defamatory remarks can also include comments that can damage your reputation amongst a group. If these remarks have been repeatedly made about your business, you will have the grounds to sue for defamation, as long as you keep proper record of these comments.
How Can You Strengthen Your Case?
The moment you see a defamatory comment being made, you should immediately take a screenshot and save it someplace where you won’t forget it. You should also take care to note the time and date of these comments being made. As you are taking note of this comment, you should also consider who can see this comment. For example, whether or not the comment was made on a public post where anyone could see it, or if the comment was simply between a group of friends. Speaking of which, if someone you know has alerted you to a defamatory comment, you will also want to note who told you, what they said about the comment, and when they told you. You will also want to think about why this type of comment bothers you and how it can damage your business.
This is important to note, as it will make a difference when you consider writing a cease and desist letter. These letters will inform the person who made the remark about how damaging such remarks really are. Depending on the situation, you can even demand an apology, withdrawal of the comment, and compensation. If you are having trouble writing the comment, there are professionals who will be more than willing to help you fill out the necessary information so that you can protect your business’s image.